April Variety Show Brand Reputation Rankings Revealed

The Korea Business Research Institute has announced the brand reputation rankings for variety shows this month, and the data shows that MBC is still going strong following March’s statistics.

35.14 million pieces of data was collected on 25 of the most-loved variety shows in Korea and were analyzed based on consumer brand participation and communication, brand expansion, and consumption.

Keeping it’s first place spot was MBC’s “Infinite Challenge,” with a brand index of 5,862,058 points, a whopping 29.55 percent increase from March’s numbers. The show was followed by MBC’s “I Live Alone” and “King of Masked Singer” with 3,621,819 points and 3,207,568 points respectively.

A representative of the Korea Business Research Institute stated, “The results of April’s variety show brand reputation rankings shows ‘Infinite Challenge’ and ‘I Live Alone’ maintaining their spots, while ‘King of Masked Singer’ and ‘Radio Star’ switched places. JTBC’s ‘Ask Us Anything’ and ‘Abnormal Summit’ were new entries in this month’s rankings, coming in at eighth and fourteenth place respectively.”

Check out the complete ranking list below:

1. “Infinite Challenge”
2. “I Live Alone”
3. “King of Masked Singer”
4. “Radio Star“
5. “Running Man“
6. “Happy Together”
7. “Law of the Jungle“
8. “Ask Us Anything”
9. “Mom’s Diary – My Ugly Duckling”
10. “2 Days & 1 Night“
11. “The Return of Superman”
12. “We Got Married“
13. “Baek Jong Won’s Three Great Emperors”
14. “Abnormal Summit”
15. “Immortal Songs: Singing the Legend”
16. “Duet Song Festival”
17. “My Little Television”
18. “Flaming Youth”
19. “Battle Trip”
20. “Secretly Greatly“
21. “Gag Concert”
22. “Hello Counselor”
23. “100 Year Guest”
24. “National Singing Contest”
25. “Oot Chat Sa”

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