May Drama Actor Brand Reputation Rankings Revealed

May 21, 2017

The Korea Business Research Institute revealed brand reputation rankings for drama actors based on their findings from data gathered about 50 actors who appeared in dramas that aired between April 20 and May 21. The factors analyzed were brand participation, media attention, communication, and community interest.

First place went to Park Hae Jin with a brand participation score of 418,192, media attention score of 967,848, communication score of 1,544,244, and a community interest score of 1,313,154 for a total score of 4,243,438.

Ji Chang Wook took second place with a brand participation score of 762,137, media attention score of 1,034,292, communication score of 1,0303,484, and community interest score of 1,267,818, resulting in a total score of 4,076,568.

The head of the Korea Business Research Institute explained, “Park Hae Jin, Park Sung Woong, and Kim Min Jung from ‘Man to Man’ took first, third, and seventh places respectively. Ji Chang Wook and Nam Ji Hyun who are starring in ‘Suspicious Partner’ are at second and sixth places, while Yoo Seung Ho and Kim So Hyun from ‘Ruler: Master of the Mask’ ranked fourth and fifth respectively.”

He also revealed, “Park Hae Jin’s link analysis showed the words ‘good-looking,’ ‘new,’ and ‘love,’ while a keyword analysis showed ‘Man to Man,’ ‘Kim Min Jung,’ and ‘age.’ He was found to be perceived as 63.41 percent positive on a positive-negative ratio analysis.”

The rankings can be seen below:

1. Park Hae Jin
2. Ji Chang Wook
3. Park Sung Woong
4. Yoo Seung Ho
5. Kim So Hyun
6. Nam Ji Hyun
7. Kim Min Jung
8. Yoo Ah In
9. Chae Jung An
10. Chae Soo Bin
11. INFINITE’s L
12. Yoon Kyun Sang
13. Go Kyung Pyo
14. Jo Woo Jin
15. Honey Lee
16. Yoon So Hee
17. Kim Ji Hoon
18. Im Soo Jung
19. Lee Yoo Ri
20. Lee Ji Hoon
21. Heo Joon Ho
22. Choi Tae Joon
23. Choi Jin Hyuk
24. Oh Ji Eun
25. Yoon Hyun Min