“Produce 101 Season 2” Debut Group Secures Impressive Advertising Deal Before Finale
The school uniform brand, Ivy Club, recently closed a deal with Mnet’s “Produce 101 Season 2” to use the top 11 as models for their line. This means that once the final members are confirmed, they will participate in online, offline, and print advertisements just like the current models, NCT.
All of this is extremely impressive because the contract was signed even before the top 11 have been revealed. This is proof of the explosive popularity of “Produce 101 Season 2” among the youth, and by doing this, the uniform brand hopes to secure more followers.
A representative from Ivy Club’s marketing department commented, “Because the public is going to be hand-picking the members and each individual member has their unique charms, we believe whoever the top 11 will be will provide our brand with a diverse and attractive image.” The representative also said, “We hope that the members from ‘Produce 101 Season 2,’ who are all so talented and attractive, will create positive synergies with Ivy Club.”
Meanwhile, “Produce 101 Season 2” is getting a lot of attention for their high ratings, and the show is quickly coming to an end. The finale will be airing live on June 16 at 11 p.m. KST.
Are you excited to see who makes it to the top 11?