BLACKPINK Breaks Another YouTube Record With 70M Views For “As If It’s Your Last”

BLACKPINK has broken a record once again!

On July 18, the girl group’s music video for “As If It’s Your Last” hit 70 million views on YouTube at around 2:40 p.m. KST. This was achieved in 25 days and 20 hours, breaking the record for fastest K-pop group to reach 70 million.

They took to their official Instagram to celebrate this new feat:

So far, this music video has broken the K-pop group record for each increment of 10 million views, reaching 10 million in 17 hours, 20 million in 47 hours, 30 million in 107 hours, 40 million in nine days, 50 million in 14 days, and 60 million in 20 days. The video is on track to hit 100 million views soon, joining BLACKPINK’s previous music videos for “Boombayah,” “Playing With Fire,” and “Whistle.”

Meanwhile, BLACKPINK is gearing up to make their official debut in Japan this summer. Their debut showcase will be held on July 20, and their first Japanese album will be released on August 30.

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