August Variety Show Brand Reputation Rankings Revealed

From July 3 to August 4, the Korea Business Research Institute collected and analyzed 139,172,914 pieces of data for 40 of the most-loved variety shows, using consumer brand participation and communication, media consumption, brand diffusion, and consumption.

MBC’s “Infinite Challenge” came in first place with a total of 11,229,508 points. Second place went to MBC’s “I Live Alone” with 8,585,148 points. KBS’s “Happy Together” came in third place with 8,583,651 points.

Check out the ranking list of the Top 20 below:

  1.  “Infinite Challenge”
  2. “I Live Alone”
  3. “Happy Together”
  4. Radio Star
  5. “King of Masked Singer”
  6. “Hyori’s Homestay”
  7. “Ask Us Anything”
  8. “Law of the Jungle”
  9. “Running Man”
  10. “My Ugly Duckling”
  11. “Let’s Eat Dinner Together”
  12. “The Return Of Superman”
  13. “Single Wife”
  14. “See-through TV” (literal translation)
  15. “New Journey to the West”
  16. “Immortal Songs”
  17. “Gag Concert”
  18. “Burning Youth”
  19. Dictionary of General Knowledge That is Useless To Know” (literal translation)
  20. “2 Days & 1 Night”

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