October Boy Group Brand Reputation Rankings Revealed
The Korean Business Research Institute has released new data on boy group brand reputation rankings for the month of October.
The institute analyzed 72,462,236 pieces of big data from September 13 to October 14 and measured consumers’ brand participation, media coverage, and communication.
For October, the top spot went to BTS, who had a brand participation index of 4,820,464 points, media coverage index of 2,889,216 points, communication index of 2,453,979 points, and a community index of 2,207,893 points for a total of 12,371,552 points. This was a 65.01 percent increase from the previous month’s statistics.
Second place went to Wanna One at a total of 11,879,072 points while third place went to EXO with a score of 6,263,179
Check out the top 30 below:
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