Fashion Fever: Spotting Stars And Trends At The 2018 S/S Hera Seoul Fashion Week

Seoul Fashion Week has ended, but the fever still remains. Young crowds who gathered at the architectural wonder Dongdaemun Design Plaza (DDP) not only went out to be seen in their head-turning gears, but also to anticipate the stars who attended the show.

What makes Korea’s fashion week so different is that most of the collections are highly influenced by streetwear, and unlike its counterparts in the West, the designers take inspiration from the people themselves. It’s not like the usual cycle of designers dictating trends to the masses. In fact, much of the designs are inspired from the youth, so you’ll notice that the looks are generally commercial and wearable.

This Spring/Summer 2018 season was no different. Street styles dominated the runways as well as stars’ closets. Celebrities gave us a glimpse of the upcoming trends, as they showed support for their favorite designers by wearing their clothes. It should be noted that in other fashion weeks, most stars and influencers visibly prefer couture and over-the-top looks; but here, they opted for more understated and minimal styles.

Here’s a rundown of celebrity sightings plus a peek inside as to what stars wore and which of them sat next to each other in the front rows:

Urban workwear

One of the most common looks seen this season was deconstructed workwear. Most stars were seen in low-key style staples like white button-down polo shirts, tailored suit jackets that were made casual, and structured outerwear. The office style never looked this effortless!

T-ara’s Hyomin wore a basic white polo cinched at the waist

Han Chae Young wearing a YCH dress which was made shorter to show off her legs that go on for miles

Actress Lee Sun Bin wearing a deconstructed trench coat and dress combo by Charm’s

Gong Minzy also wore Charm’s label

9MUSES’s SoJin and Hyemi came in matching gray plaid

Girls’ Generation’s Sunny in another Charm’s look with a suit jacket wrapped around her waist as a skirt

Long overcoats

Gong Hyo Jin is known for her cool, eccentric style, and she wore a reversible overcoat by Push Button. She’s actually a longtime close friend of the designers behind the label, and it’s the only show she attended this fashion week.

Who wore this YCH trench look better? Actress Lee Jeong An or Hyomin? Personally, I wish the celeb stylists coordinated better with the designers to avoid coming out with looks that are too similar, as you’ll see with other stars below.

AOA’s Yuna and Hyejung both wore different but equally chic coats

Weki Meki’s Kim Doyeon looked like a model in this Studio K look

B1A4’s Baro and Shinwoo also in Studio K

Sporty looks and sweaters

Rapper Jessi really knew how to work the cameras while she flaunted her assets in a bomber jacket and loose jersey trousers

Singer Hwangbo wore a sexy hip hop look topped with a tagged cap

Actress Lee Chung Ah revealed that she was a big fan of the brand Studio K before getting to know and becoming friends with the designer.

Kim Yoo Jung brightened the shows with her sweet smile and bubbly presence. She wore a matching blue plaid shirt dress and skirt from YCH and a black version of a Supercomma B sweater dress.

9MUSES’s Kyungri kept it simple and casual in a Supercomma B sweater and tennis skirt paired with sneaks.

The boys of NCT 127 look like they came straight out of a music video with this sporty and street mix.

SHINee’s Key in a cute sweater by Push Button

Actor Yoo Yeon Seok kept it easy and casual in a Supercomma B bomber jacket.

The “no-pants” look

Who better to wear the no-pants look than Hyorin? She showed off her toned gams in an oversized shirt dress with a high slit. On another day, she went bottomless in a striped sweater.

f(x)’s Luna looked sleek in a suit made into a dress.

See-through style

The cold Fall winds didn’t stop Lee Sun Bin from wearing this stylish YCH sheer dress worn over a pantsuit combo.

Actress Clara wore the sheer polka dot trend.


Speaking of Clara, she totally nailed this look with a wine-colored velvet jacket and a striped dress. Hardly anyone wore a strong color, but she pulled it off.

Structured blazers

Both Heize and HA:TFELT (Yeeun) wore a suit from Fleamadonna that had a corset and flare silhouette.

White and delicate

Kim Sejeong, Lee Da Hee, and Uhm Hyun Kyung chose a softer, more feminine look with white outfits.

Bonus: Front row friends

Sometimes it’s more interesting to watch the interactions and facial expressions of stars sitting in the front row as they study the designs.

Actresses Uhm Ji Won and Gong Hyo Jin looked like they were really having a great time.

This front row seemed to be specially reserved for top K-drama actresses.

Cheng Xiao (Cosmic Girls) and Hyomin

Jaekyung and HA:TFELT

It’s Lee Jong Suk and Yoon Kyun Sang! Not pictured are Key and PENTAGON’s E-Dawn, who also sat in this row.

Hey Soompiers, which look is your favorite? Let us know in the comments below! 

DP_Kim is an English magazine and online writer and former stylist based in South Korea. Follow her Korean adventures at

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