November Brand Reputation Rankings For Individual Boy Group Members Revealed

Nov 19, 2017

On November 19, the Korean Business Research Institute announced this month’s ranking for brand reputation among individual boy group members.

The ranking is based on the analysis of media coverage, interaction, and community indexes for 153,423,410 pieces of big data on 349 boy group members from October 17 to November 18.

Since Wanna One’s debut in August, Kang Daniel has maintained his first place position for four consecutive months. His media coverage score of 4,011,972, interaction score of 565,154, and community index score of 1,869,096 added up to a total brand reputation score of 6,446,223, which is a 6.68 percent increase from his October score of 6,042,772.

“Cute,” “Cool,” and “Smile” are words that ranked high for the link analysis of Kang Daniel, while “Wanna One,” “Master Key,” and “Ideal Type” ranked high for his keyword analysis. The positivity-negativity analysis showed 87.91 percent positive reactions for Kang Daniel.

BTS’s Jimin rose to second place with a total brand reputation score of 3,790,560, while Wanna One’s Park Ji Hoon took third with a total brand reputation score of 3,768,509.

Wanna One once again showed strength in the rankings, with all 11 members placing in the top 15. SHINee’s Taemin and Super Junior’s Leeteuk also rose significantly this month, placing No. 5 and No. 13, respectively.

Check out the top 30 below: