December Drama Actor Brand Reputation Rankings Revealed

Dec 03, 2017

On December 3, the Korean Business Research Institute announced the newest ranking for brand reputation among drama actors.

The results are based on the analysis of participation, media coverage, interaction, and community indexes for 367,251,003 pieces of big data on 100 actors who starred in dramas from November 1 to December 2.

Shin Hye Sun rose 11 spots to top the list with a participation score of 958,867, media coverage score of 873,776, interaction score of 2,223,000, and community score of 7,034,632 for a total brand reputation score of 11,090,275. She is currently receiving significant attention for her role in KBS weekend drama “My Golden Life,” which is approaching viewership ratings of 40 percent.

Yang Se Jong rose five spots to take second with a total score of 10,530,701, and Seo Hyun Jin followed closely behind in third with a total score of 10,230,800. Both actors were the leads of SBS’s “Degree of Love,” which completed its successful run on November 21.

Check out the top 30 below: