December Boy Group Brand Reputation Rankings Revealed

On December 10, the Korean Business Research Institute announced the newest ranking for brand reputation among boy groups.

The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 90,310,255 pieces of big data from November 8 to December 9. This is a 14.01 percent increase from the 79,213,653 pieces of big data analyzed for the November ranking.

Wanna One maintained first place in the ranking with a total brand reputation score of 15,619,284, which is a 43.92 percent increase from their November score of 10,852,627. “Cute,” “Like,” and “Precious” are words that ranked high for the link analysis of Wanna One, while “Kang Daniel,” “Park Ji Hoon,” and “Ong Sung Woo” ranked high for their keyword analysis. The positivity-negativity analysis found that reactions towards the Wanna One brand are 87.51 percent positive.

BTS and EXO maintained their spots in second and third place, respectively. BTS’s total brand reputation score is 14,121,922, and EXO’s total brand reputation score is 8,055,010.

GOT7’s brand reputation score increased notably this month. Their total score for December is 6,337,439, which is a 294.69 percent increase from their November score of 1,605,683. Their ranking rose from No. 13 to No. 4.

See Also: December Girl Group Brand Reputation Rankings Revealed

Check out the top 30 below:

  1. Wanna One
  2. BTS
  3. EXO
  4. GOT7
  5. SEVENTEEN
  6. Super Junior
  7. INFINITE
  8. BTOB
  9. ASTRO
  10. MONSTA X
  11. NU’EST W
  12. JBJ
  13. BIGBANG
  14. Block B
  15. SHINee
  16. Stray Kids
  17. VIXX
  18. PENTAGON
  19. VICTON
  20. 2PM
  21. NCT
  22. Highlight
  23. BEAST
  24. TVXQ
  25. B.A.P
  26. Shinhwa
  27. D.I.P
  28. B1A4
  29. VAV
  30. WINNER

Source (1)