February Singer Brand Reputation Rankings Revealed

Feb 25, 2018

On February 25, the Korean Business Research Institute announced this month’s ranking for brand reputation among singers.

The results are based on the analysis of participation, media coverage, interaction, and community indexes for 145,708,528 pieces of big data on singers from January 23 to February 24. This is a 0.12 percent increase from the 145,534,053 pieces of big data analyzed for the January ranking.

Wanna One remained on top for the third consecutive month with a participation score of 1,188,205, media coverage score of 2,075,504, interaction score of 11,520,615, and community score of 2,335,534 for a total brand reputation score of 17,119,858. This is a 26.61 percent increase from their January score of 13,522,236.

“Cute,” “Love,” and “Thankful” are words that ranked high for Wanna One’s keyword analysis, while “Kang Daniel,” “Park Ji Hoon,” and “Ong Seong Woo” ranked high for their link analysis.

BTS also maintained their second place position for the third consecutive month with a total score of 15,549,517. EXO rose one spot to take third with a total score of 10,097,521.

Check out the top 30 below: