February Singer Brand Reputation Rankings Revealed

On February 25, the Korean Business Research Institute announced this month’s ranking for brand reputation among singers.

The results are based on the analysis of participation, media coverage, interaction, and community indexes for 145,708,528 pieces of big data on singers from January 23 to February 24. This is a 0.12 percent increase from the 145,534,053 pieces of big data analyzed for the January ranking.

Wanna One remained on top for the third consecutive month with a participation score of 1,188,205, media coverage score of 2,075,504, interaction score of 11,520,615, and community score of 2,335,534 for a total brand reputation score of 17,119,858. This is a 26.61 percent increase from their January score of 13,522,236.

“Cute,” “Love,” and “Thankful” are words that ranked high for Wanna One’s keyword analysis, while “Kang Daniel,” “Park Ji Hoon,” and “Ong Seong Woo” ranked high for their link analysis.

BTS also maintained their second place position for the third consecutive month with a total score of 15,549,517. EXO rose one spot to take third with a total score of 10,097,521.

Check out the top 30 below:

  1. Wanna One
  2. BTS
  3. EXO
  4. Red Velvet
  6. TWICE
  9. IU
  10. Sunmi
  11. Suzy
  12. iKON
  13. BTOB
  14. Chungha
  16. Oh My Girl
  17. Soyou
  18. Bolbbalgan4
  19. Punch
  20. Dean
  21. WINNER
  22. Taeyeon
  23. Davichi
  24. ZIA
  25. HyunA
  26. NU’EST W
  27. Park Hyo Shin
  28. Jung Seung Hwan
  29. Yang Yoseob
  30. 10cm

Source (1)