March Singer Brand Reputation Rankings Revealed

Mar 25, 2018

The Korean Business Research Institute has released this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, participation, interaction, and community indexes using big data collected from February 23 to March 24.

BTS rose to the top of this month’s list with a brand reputation index of 11,076,551. The group had previously claimed the second place position for three months in a row.

High-ranking phrases in BTS’s keyword analysis included “I like them,” “I’m falling for them,” and “I’m happy.” The group’s highest-ranking related terms included “J-Hope,” “record,” and “Jimin.” BTS’s positivity-negativity analysis also revealed a score of 81.67 percent positive reactions.

Wanna One, who had previously held onto first place for the past three months, fell one spot to second place in this month’s rankings. The group recorded a brand reputation index of 10,926,118, marking a 36.18 percent decrease from its February score.

Meanwhile, iKON shot up from 12th place to take third on this month’s list, achieving an impressive 115.9 percent increase since February. The group scored a brand reputation index of 7,994,701.

Check out the top 30 below!