April Female Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s rankings for female advertisement models!

The rankings were determined through an analysis of the media coverage, participation, communication, and community awareness indexes of 50 female advertisement models, using data from March 27 to April 28.

Red Velvet’s Irene rose to the top of this month’s list with a brand reputation index of 945,757, enjoying a considerable increase in her score since February. The Korean Business Research Institute remarked, “WIth consumer interest in Irene’s brand rising due to Red Velvet’s performance in Pyongyang, the big data about her advertisements also grew.”

High-ranking phrases in Irene’s keyword analysis included “pretty,” “delighted,” and “cute.” Her positivity-negativity analysis also revealed a score of 76.14 percent positive reactions.

Singer Hong Jin Young climbed one spot to take second place in this month’s rankings, despite seeing a slight decrease in her brand reputation index since February. Her score dipped 25.29 percent to total 721,233.

IU, who placed second in February’s rankings, came in at third on the list with a brand reputation index of 637,392.

Check out the top 30 below!

  1. Red Velvet’s Irene
  2. Hong Jin Young
  3. IU
  4. Park Bo Young
  5. Kim Yuna
  6. Seol In Ah
  7. AOA’s Seolhyun
  8. Girls’ Generation’s YoonA
  9. Apink’s Son Naeun
  10. Han Hye Jin
  11. Girls’ Generation’s Taeyeon
  12. Han Ga In
  13. Ha Ji Won
  14. Son Ye Jin
  15. Lee Soo Min
  16. Han Chae Ah
  17. Girl’s Day’s Hyeri
  18. Kim Tae Hee
  19. Kim So Hee
  20. Park Na Rae
  21. Bae Yoon Kyung
  22. Jung Yoo Mi
  23. Jun Ji Hyun
  24. Yoon Mi Rae
  25. Jane
  26. Kang Han Na
  27. 9MUSES’ Kyungri
  28. Go Won Hee
  29. Suzy
  30. Kang Sora

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