May Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas that aired between April 5 and May 6.

The cast of JTBC’s “Pretty Noona Who Buys Me Food” swept the top three spots in this month’s rankings, reflecting the immense popularity of the drama. Co-stars Jung Hae In and Son Ye Jin topped this month’s list at first and second place respectively, with Jung Hae In scoring a brand reputation index of 11,094,905 and Son Ye Jin scoring an index of 8,957,819. 

Jung Hae In’s highest-ranking related terms included “pretty,” “I like him,” and “I’m happy.” High-ranking phrases in his keyword analysis included “Son Ye Jin,” “younger man,” and “Baeksang Arts Awards.” The actor’s positivity-negativity analysis also revealed a score of 54.61 percent positive reactions.

Third place on this month’s list went to actress Jang So Yeon, who plays Jung Hae In’s sister in “Pretty Noona Who Buys Me Food.” Jang So Yeon scored a brand reputation index of 4,520,668 for May.

KBS 2TV’s “Suits” also proved its popularity, with stars Jang Dong Gun and Park Hyung Sik claiming fourth and fifth place respectively in this month’s rankings.

Check out the top 30 below!

  1. Jung Hae In
  2. Son Ye Jin
  3. Jang So Yeon
  4. Jang Dong Gun
  5. Park Hyung Sik
  6. Jung Yoo Jin
  7. Joo Mi Kyung
  8. Jung In Sun
  9. Wang Bit Na
  10. Han Ga In
  11. Lee Sun Gyun
  12. Kim Myung Min
  13. Go Sung Hee
  14. Lee Yi Kyung
  15. Jung Yoo Mi
  16. Kim Hyun Joo
  17. Han Go Eun
  18. Choi Hee Seo
  19. IU
  20. Kam Woo Sung
  21. Bae Sung Woo
  22. Jang Mi Hee
  23. Lee Kwang Soo
  24. Kim Sun Ah
  25. Lee Yoo Bi
  26. Hong Soo Hyun
  27. Go Won Hee
  28. Goo Jae Yee
  29. Shin Hyun Bin
  30. Yoo Dong Geun

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Top Photo Credit: Xportsnews

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