May Drama Actor Brand Reputation Rankings Announced

May 07, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas that aired between April 5 and May 6.

The cast of JTBC’s “Pretty Noona Who Buys Me Food” swept the top three spots in this month’s rankings, reflecting the immense popularity of the drama. Co-stars Jung Hae In and Son Ye Jin topped this month’s list at first and second place respectively, with Jung Hae In scoring a brand reputation index of 11,094,905 and Son Ye Jin scoring an index of 8,957,819.

Jung Hae In’s highest-ranking related terms included “pretty,” “I like him,” and “I’m happy.” High-ranking phrases in his keyword analysis included “Son Ye Jin,” “younger man,” and “Baeksang Arts Awards.” The actor’s positivity-negativity analysis also revealed a score of 54.61 percent positive reactions.

Third place on this month’s list went to actress Jang So Yeon, who plays Jung Hae In’s sister in “Pretty Noona Who Buys Me Food.” Jang So Yeon scored a brand reputation index of 4,520,668 for May.

KBS 2TV’s “Suits” also proved its popularity, with stars Jang Dong Gun and Park Hyung Sik claiming fourth and fifth place respectively in this month’s rankings.

Check out the top 30 below!