May Singer Brand Reputation Rankings Announced
The Korean Business Research Institute has published this month’s brand reputation rankings for singers!
The rankings were determined through an analysis of singers’ media coverage, participation, interaction, and community indexes using big data from April 20 to May 21.
BTS topped the rankings this month with a brand reputation index of 9,837,454, enjoying a 22.61 increase in their score since April.
High-ranking phrases in BTS’s keyword analysis included “looking forward to [it],” “the best,” and “happy.” The group’s highest-ranking related terms included “Billboard,” “Fake Love,” and “YouTube.” BTS’s positivity-negativity analysis also revealed a high score of 91.43 percent positive reactions.
Wanna One took second place on the list with a brand reputation index of 9,352,516, while iKON claimed third place with an index of 6,350,695.
Check out the top 30 below!
- Wanna One
- Red Velvet
- Hwang Chi Yeol
- Park Hyo Shin
- Oh My Girl
- Yoon Jong Shin
- Jung Seung Hwan