UNICEF Thanks BTS And ARMY For Raising Over $1 Million Through "Love Myself" Campaign

Jun 12, 2018

UNICEF posted a special message to BTS and their fans on their fifth anniversary!

BTS teamed up with UNICEF last year to start a “Love Myself” campaign to support the organization’s efforts to end violence against children and young people. BTS and their fans ARMY are currently celebrating the group’s fifth anniversary on June 13 through an event entitled “2018 BTS Festa,” and UNICEF shared a video using a hashtag for the event at midnight KST.

UNICEF executive director Henrietta H. Fore said in the video, “Thank you BTS and the BTS ARMY. You’ve raised over 1 million dollars for our work to end violence against children and young people. The ‘Love Myself’ campaign is proof that young people around the world can come together and make a difference. From your music to your messages to your donations, you’ve shown the power of kindness. We here at UNICEF purple you!”

UNICEF used the special meaning of the word “purple” that is shared between BTS and ARMY, which is defined by BTS’s V as “to trust and love.”

The power of hope.
The power of kindness.
The power of young people.

This is for you @BTS_twt and the #BTSarmy. A special message from @unicefchief.#BTSLoveMyself 💙 #ENDviolence 💜 #2018BTSFESTA pic.twitter.com/JQVagMKqyb

— UNICEF (@UNICEF) June 12, 2018

Henrietta H. Fore also shared a message to the group and their fans on her own Twitter, and used the hashtag that has been trending worldwide for BTS’s fifth anniversary.

Thank you @bts_twt and the #BTSarmy for raising over a $1 million to #ENDviolence against children and young people! #5thFlowerPathWithBTS https://t.co/4FTq5AESNd

— Catherine Russell (@unicefchief) June 12, 2018