June Female Advertisement Model Brand Reputation Rankings Revealed

On June 24, the Korean Business Research Institute announced this month’s rankings for brand reputation among female advertisement models.

The rankings are based on the analysis of participation, interaction, and community indexes for 13,540,870 pieces of big data on 50 female advertisement models from May 22 through June 23.

IU remained on top for the second consecutive month. With a participation score of 246,192, interaction score of 207,402, and community index score of 586,309, her total brand reputation score for June is 1,039,903. She is currently an advertisement model for products including Maxim Coffee, Samsung Card, New Balance, Chamisul Soju, Sony headphones, and more.

Model Han Hye Jin rose 12 spots this month to take second with a participation score of 168,749, interaction score of 366,023, and community index score of 428,056 for a total brand reputation score of 962,827. This is a 136.7 percent increase from her May score of 496,314.

Former professional figure skater Kim Yuna remains strong this month, taking third place with a participation score of 26,921, interaction score of 185,279, and community index score of 618,250 for a total brand reputation score of 830,450.

Check out the top 30 below:

  1. IU
  2. Han Hye Jin
  3. Kim Yuna
  4. AOA’s Seolhyun
  5. Apink’s Son Naeun
  6. Go Ara
  7. Girls’ Generation’s YoonA
  8. Red Velvet’s Irene
  9. Jo Bo Ah
  10. Son Ye Jin
  11. Hong Jin Young
  12. Girls’ Generation’s Taeyeon
  13. Jun Ji Hyun
  14. Jang Shin Young
  15. LABOUM’s Solbin
  16. Seo Ye Ji
  17. Kim Hee Ae
  18. Kang Han Na
  19. Seo Eun Soo
  20. Go Joon Hee
  21. Park Na Rae
  22. Gong Seung Yeon
  23. Han Hyo Joo
  24. Girl’s Day’s Hyeri
  25. Kim Tae Ri
  26. Kim Tae Hee
  27. Bae Yoon Kyung
  28. Yoo In Na
  29. Jung Yu Mi
  30. Lee Sung Kyung

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