July Drama Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!

The rankings were determined through an analysis of the consumer participation, communication, media coverage, community awareness, and viewership indexes of 25 popular dramas, using big data collected from June 6 to July 7.

tvN’s “What’s Wrong with Secretary Kim” topped the rankings for July with a brand reputation index of 13,988,047. High-ranking phrases in the drama’s keyword analysis included “Park Seo Joon” and “Park Min Young,” the two stars of the show, as well as “webtoon.” The drama’s highest-ranking related terms included “love,” “sweet,” and “heart-fluttering,” and its positivity-negativity analysis revealed a score of 75.65 percent positive reactions.

KBS 2TV’s “Marry Me Now” came in second for the month with a brand reputation index of 11,803,607, while “Mysterious Personal Shopper” took third place with an index of 7,157,346.

Check out the top 20 below!

  1. “What’s Wrong with Secretary Kim”
  2. “Marry Me Now”
  3. “Mysterious Personal Shopper”
  4. Miss Hammurabi
  5. “Suits”
  6. “Are You Human, Too?”
  7. Wok of Love
  8. Partners for Justice
  9. Come and Hug Me
  10. “Life on Mars”
  11. “TV Novel: Waves, Waves”
  12. Lawless Lawyer
  13. “I’m a Mother Too” (literal title)
  14. “Sunny Again Tomorrow”
  15. Goodbye to Goodbye
  16. The Rich Son
  17. Sketch
  18. The Undateables
  19. Secret Mother
  20. “Secrets and Lies”

If you haven’t started watching it already, check out the first episode of “What’s Wrong with Secretary Kim” below! Viki is also offering a 40 percent off sale for early access and ad-free HD viewing of “What’s Wrong with Secretary Kim,” “Wok of Love,” “Come and Hug Me,” “Lawless Lawyer,” and “The Undateables.” You can learn more here.

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