July Singer Brand Reputation Rankings Revealed

Jul 28, 2018

On July 28, the Korean Business Research Institute announced July’s rankings for brand reputation among singers!

The rankings were determined by an analysis of 99,012,960 pieces of big data collected from June 26 to July 27. The analysis focused on singers’ participation, media coverage, interaction, and community indexes.

BLACKPINK topped the list this month with a brand reputation index of 10,611,005, a huge increase from their May index of 2,328,316.

The Korean Business Research Institute shared that the words “pretty,” “fresh,” and “precious” ranked high in BLACKPINK’s keyword analysis, while link analysis showed that the highest-ranking related terms included “Jennie,” “Running Man,” and “Billboard.” Their positivity-negativity analysis showed 81.33 percent positive reactions.

BTS had a brand reputation index of 10,607,026 this month, placing them in second, while Wanna One was third with a total score of 7,557,134.

See who is in the top 30 this month below!