August Variety Star Brand Reputation Rankings Revealed

The Korean Business Research Institute has published the brand reputation rankings for variety stars in August!

The rankings were determined through an analysis of the media coverage, participation, communication, and social indexes of 40 popular entertainers using big data collected between July 2 to August 3.

This month, Lee Young Ja rose from second place to the top slot with a brand reputation score of 2,894,958 points. This was a 47.34 percent rise from the previous month and her brand was linked to phrases like, “I want to applaud her, delicious, I relate to her,” and keywords like, “Eating broadcast, Kim Sook, manager.” Overall, her brand had a positivity rating of 78.40 percent.

She was followed by Yoo Jae Suk and Kim Jong Kook in second and third place respectively. Lee Sang Min maintained his fourth place slot this month while Park Na Rae rose from ninth to fifth place.

Check out the full list below!

1. Lee Young Ja
2. Yoo Jae Suk
3. Kim Jong Kook
4. Lee Sang Min
5. Park Na Rae
6. Lee Hyori
7. Cha Tae Hyun
8. Jun Hyun Moo
9. Kang Ho Dong
10. Lee Kyung Kyu
11. Yoo Byung Jae
12. Kim Jong Min
13. Kim Byung Man
14. Kim Sook
15. Lee Kwang Soo
16. Kim Gura
17. Shin Dong Yeop
18.  Yang Se Hyung
19. Ahn Jung Hwan
20. Park Myung Soo
21. Kim Gook Jin
22. Song Eun Yi
23. Kim Gun Mo
24. Kim Joon Hyun
25. Seo Jang Hoon
26. Kim Joon Ho
27. Lee Soo Geun
28. Jo Se Ho
29. Jung Hyung Don
30. HaHa
31. Kim Sung Joo
32. Lee Guk Joo
33. Ji Suk Jin
34. Park Soo Hong
35. Yang Se Chan
36. Ji Sang Ryul
37. Kim Yong Man
38. Lee Hwi Jae
39. Defconn
40. Jung Joon Ha

Source (1) (2)

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