August Boy Group Brand Reputation Rankings Announced

Aug 12, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from July 10 to August 11.

BTS maintained their position at the top of the rankings for the third straight month with a brand reputation index of 14,611,602. The group enjoyed a 29.70 percent increase in their score since July.

High-ranking phrases in BTS’s keyword analysis included “concert,” “Recording Industry Association,” and “world tour,” while their highest-ranking related terms included “like,” “cute,” and “enjoy.” The group’s positivity-negativity analysis revealed a score of 85.18 percent positive reactions.

Wanna One also held onto their spot at second place for the third consecutive month. The group saw a 19.16 percent increase in their brand reputation index since July for a total score of 12,602,046.

SEVENTEEN shot up to third place on the list after their brand reputation index rose by 125.63 percent since last month to 5,052,401. EXO took fourth place for the month with a brand reputation index of 4,185,921, while BTOB rounded out the top five with a score of 3,312,886.

Check out the top 30 below!