August Singer Brand Reputation Rankings Revealed

On August 25, the Korean Business Research Institute announced August’s rankings for brand reputation among singers.

The rankings were determined by an analysis of big data collected from July 23 to August 24. The analysis focused on singers’ participation, media coverage, interaction, and community indexes.

This month, BTS topped the list with a brand reputation index of 15,503,927, which is a 46.17 percent increase from their July index of 10,607,026. The Korean Business Research Institute shared that the words “thrilling,” “special,” and “diverse” ranked high in BTS’s keyword analysis, while link analysis showed that the highest-ranking related terms included “album,” “comeback,” and “concert.” Their positivity-negativity analysis showed 92.74 percent positive reactions.

Red Velvet came in second place with a brand reputation index of 10,667,328, seeing a 192.03 percent increase from their July score.

Wanna One ranked third with a brand reputation index of 10,512,824. This is a 39.11 percent increase from July for the group.

Check out the top 30 for this month below!

  1. BTS
  2. Red Velvet
  3. Wanna One
  4. (G)I-DLE
  5. iKON
  6. TWICE
  7. BLACKPINK
  8. MAMAMOO
  9. SEVENTEEN
  10. EXO
  11. IU
  12. BTOB
  13. Chungha
  14. GFRIEND
  15. INFINITE
  16. BIGBANG’s Seungri
  17. Highlight
  18. PENTAGON
  19. BIGBANG
  20. MOMOLAND
  21. Ailee
  22. SHINee
  23. WINNER
  24. Oh My Girl
  25. Shaun
  26. AOA
  27. Sunmi
  28. Bolbbalgan4
  29. Loco
  30. MC the Max’s Lee Soo


Sources (1) (2)

Top photo credit: Xportsnews

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