2018 MGA Forms Global Partnership With Japanese Media Company
2018 MBC Plus X Genius Music Awards has signed a global partnership with the Japanese company M-On Entertainment.
On October 12, representatives of MBC Plus and M-On Entertainment signed a global partnership for the upcoming 2018 MBC Plus X Genie Music Awards (hereafter 2018 MGA).
M-On Entertainment is a Japanese media and creative company that broadcasts to over 7.47 million households nationwide via channels such as J:COM, and HikariTV. Music On! TV airs various programs about artists, recent hit charts, music variety, animation song, and K-pop.
M-On Entertainment recently strengthened the connection between Sony Music Group’s animation business and live performance business, and is developing new media content in order to become a diversified entertainment company. Many are looking forward to seeing if this partnership with 2018 MGA will expand its global platform and create a synergy effect.
2018 MGA is a new award show that is the first of its kind as a collaboration between a broadcasting network and music platform. Korea’s hottest musicians and idols are expected to attend the event where never-before-seen special collaboration stages between K-pop and foreign artists are planning to take place.