From Idols To Style Icons: Korean Stars That Shined At 19/SS Hera Seoul Fashion Week

The ramp leading up to the futuristic Dongdaemun Design Plaza became frenzied once again this October 15-20 as it became the venue for 19/SS Hera Seoul Fashion Week, where people from all over the world gather and express themselves through their personal styles.

All eyes are on the capital of South Korea as the leading trendsetter, with celebrities taking the role of fashion and beauty inspiration for fans everywhere. This is why it’s not uncommon for designers to enlist the help of stars to promote their brands, and vice versa. This season, in comparison to the last, we’re seeing more fresh, new faces who just might be the next big thing. Here are some of the week’s hottest trends and special guests:

Classic long coats

As the bright skies turn to gray, cold winds start to blow, and the leaves become shades of yellow and brown all around Seoul, make no mistake: autumn has officially started. This means light fabrics and breezy outfits of summer are out in favor of layering and stylish outerwear. While they’re watching out for next summer’s trends, stars took comfort in easy-to-wear long coats that are good investment pieces and statement-making options.


Chae Jung Ahn

Cha Ye Ryun

T-ara’s Jiyeon

Seoul Fashion Week

Apink’s Jung Eun Ji

Hello Venus’ Kwon Nara

Lee Da Hee

Uhm Ji Won

Son Tae Young

A Touch of Punk and Preppy in Plaid

One of the major trends that can be seen around Seoul is plaid in bright colors, which comes either in edgy punk or preppy styles. Different patterns and check prints add a style statement to any basic or monotone outfit, and the versatile check can be worn in a variety of ways.

Lia Kim

APRIL’s Jinseol and Naeun


Seo Hyo Rim

2PM’s Nichkhun

B1A4’s Jinyoung

Dressed down blazers and versatile suits

Suit jackets can look appropriate for day or night events, which is why stars opted for this wardrobe staple. It can go both ways: either formal or simply smart casual. It’s the perfect piece of clothing to combine with any look, and it can easily transform an outfit.

Lee Jong Suk


ASTRO’s Cha Eun Woo


Gong Hyo Jin

Park Si Yeon


Moon Ga Young

Jung Jinwoon

Seoul Fashion Week

Soft Pastels and Gingham

Lavender, pink, and baby blue are eye candy colors that bring out a fresh, youthful vibe to any look. These stars rocked these pretty fabrics that are perfect for day wear.

UNI.T’s Yoonjo

9MUSES’ Kyungri

T-ara’s Qri


Sophisticated black and white dress

Unlike their more casual and sporty counterparts, these stars opted for a more feminine and classic dressing in black and white.

Kim So Hyun

T-ara’s Eunjung

T-ara’s Hyomin

Irene Kim

Street and sporty

Street casual styles and athleisure will always be a staple in the red carpet in South Korea where these are always the go-to outfits for a comfy yet striking look.

INFINITE’s Dongwoo

Boyfriend’s Donghyun

f(x)’s Amber

Camila’s Yubin

DIA’s Huihyeon

Group coordinates and twinning moments

Whether they come in pairs or more, boy bands and girl group members always wear outfits which have pieces that will tie everything together. It could be done by combining one or two key items of the same colors, or wearing the similar materials like denim or accessories.


FAVORITE’s Gaeul and Sukyong

FAVORITE’s Seoyeon and Junghee


9MUSES’ Sojin and Geumjo

f(x)’s Luna and Hong Yoo Kyung

UNB’s Marco and Daewon

WSJN’s Exy, Dawon, SeolA

IZ*ONE’s Miyawaki Sakura and Kim Min Joo

GFRIEND’s SinB and Yuju

BONUS: In action and behind the scenes

All the cameras may point towards the red carpet where the stars are spotted, but what happens inside the shows prove to be much more exciting. Stars interact while others even walk the red carpet. Of course, the main highlights are the fresh collections helmed by South Korea’s best talents in fashion design.

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Bae Jung Nam and Cha Seung Won walked for SONGZIO, while GFRIEND’s Sowon walked for D-Antidote, and NCT’s Lucas walked for KYE. Lee Sung Kyung was the only female model who walked for Beyond Closet, a menswear brand.

Seoul Fashion Week

Hey Soompiers! Which stars do you think are the best dressed? Let us know in the comments below! 

DianneP_Kim is an English magazine and online editor and stylist based in South Korea. Follow her adventures in Korea on

Top photo credit: Xsportsnews.

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