November Boy Group Brand Reputation Rankings Announced

Nov 10, 2018

The Korean Business Research Institute has published this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 9 to November 10.

BTS topped the rankings for the sixth consecutive month, scoring a brand reputation index of 11,373,805 for November. The group’s highest-ranking related terms included “cute,” “good-looking,” and “delightful,” while their positivity-negativity analysis revealed a score of 65.83 percent reactions.

Wanna One and EXO also held onto their respective spots at second place and third place this month. Wanna One scored a brand reputation index of 7,642,449 for November, while EXO’s score shot up by an impressive 65.5 percent since last month for a total index of 7,447,428.

NCT and WINNER rounded out the top five for November at fourth and fifth places respectively.

Check out the top 30 for this month below!