Brand New Music Apologizes Following San E's Outburst At Company-Wide Concert

Brand New Music has issued an official apology following San E’s controversial behavior at their recent concert.

On December 2, San E added new fuel to the heated controversy over his recent song “Feminist” during his performance at Brand New Music’s “Brand New Year 2018” concert.

Last month, the rapper’s song sparked an intense debate about gender equality and inspired viral diss tracks by fellow rappers Jerry.K and SLEEQ. As the controversy gained more and more steam, San E eventually posted an explanation of “Feminist” in which he claimed that he was not the narrator of the song and that the track had been intended as a critique of hypocritical faux-feminists.

During the “Brand New Year 2018” concert, San E reignited the controversy by lashing out at his critics before leaving the stage. Due to his unexpected outburst, the concert came to a temporary halt, and Brand New Music CEO Rhymer eventually appeared on stage to apologize for the incident.

On December 4, Brand New Music posted a statement of apology on its official Twitter account.

The agency wrote, “Hello, this is Brand New Music. We [at Brand New Music] accept full responsibility for all of the controversies related to the ‘Brand New Year 2018’ concert, and we would like to sincerely apologize to everyone who felt uncomfortable because of this incident, including the audience members and the [other Brand New Music] artists.

“We will be even more cautious in the future and make efforts to ensure that this kind of incident never happens again. Thank you.”

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