December Singer Brand Reputation Rankings Revealed

Dec 25, 2018

The Korean Business Research Institute revealed the December brand reputation rankings for singers!

The Korean Business Research Institute analyzed 138,932,416 pieces of big data from November 23 to December 24 to determine the rankings for singer brand reputation. The data was collected from consumer participation, media coverage, interaction, and community indexes.

In first place is BTS with a brand reputation index of 20,288,702. This is a 1.94 percent increase from their October brand reputation index.

The director of the Korean Business Research Institute said, “The words ‘Cute,’ ‘Warm,’ and ‘Cool’ are high-ranking when analyzing brand keywords for December 2018’s No. 1 singer brand reputation, BTS. ‘Daesang,’ ‘Sweep,’ and ‘Jimin’ are high-ranking related terms. The positive-negative ratio analysis of BTS’s brand is 93.26 percent positive, which is an increase of 12.37 percent.”

Second place is Wanna One with a brand reputation of 10,895,198, which is a 41.20 percent increase from October.

BLACKPINK took third place with a brand reputation index of 8,894,832. Jennie from BLACKPINK is also newly included in the brand reputation analysis with a brand reputation index of 5,547,593.

TWICE took fourth place with a brand reputation of 6,908,379, which is an impressive 78.84 percent increase since October.

Check out the full ranking below!