January Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from December 10 to January 11.

BTS topped the rankings for the eighth consecutive month, scoring a brand reputation index of 27,522,776 for January. High-ranking phrases in the group’s keyword analysis included “Golden Disc,” “MAMA,” and “Billboard,” while their highest-ranking related terms included “cute,” “effort,” and “cool.” BTS’s positivity-negativity analysis revealed a score of 85.85 percent reactions.

Wanna One and EXO also maintained their respective spots at second place and third place this month. Wanna One scored a brand reputation index of 14,151,904 for January, while EXO’s total index came out to 9,255,930 for the month.

Check out the top 30 for January below!

  1. BTS
  2. Wanna One
  3. EXO
  4. SEVENTEEN
  5. WINNER
  6. NCT
  7. BTOB
  8. INFINITE
  9. MONSTA X
  10. NU’EST W
  11. The Boyz
  12. GOT7
  13. SHINee
  14. VIXX
  15. iKON
  16. BIGBANG
  17. ASTRO
  18. Super Junior
  19. Stray Kids
  20. TVXQ
  21. BEAST
  22. 2PM
  23. Shinhwa
  24. B1A4
  25. PENTAGON
  26. HOTSHOT
  27. Block B
  28. NOIR
  29. VROMANCE
  30. VERIVERY

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