February Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 987 idols, using big data collected from January 21 to February 22.

BTS’s Jimin topped this month’s list with a brand reputation index of 9,329,494. High-ranking phrases in his keyword analysis included “Promise,” “Japan,” and “concert,” while his highest-ranking related terms included “sexy,” “cool,” and “cute.” Jimin’s positivity-negativity analysis also revealed a score of 89.20 percent positive reactions.

Kang Daniel took second place in the rankings with a brand reputation index of 8,327,268, while BLACKPINK’s Jennie came in at third with a score of 6,535,258 for the month. BTS’s Jungkook and V rounded out this month’s top five at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. Kang Daniel
  3. BLACKPINK’s Jennie
  4. BTS’s Jungkook
  5. BTS’s V
  6. BTS’s Jin
  7. MAMAMOO’s Hwasa
  8. Yoon Ji Sung
  9. BTS’ Suga
  10. BTS’s J-Hope
  11. SF9’s Chani
  12. BTS’s RM
  13. AOA’s Jimin
  14. ITZY’s Lia
  15. ITZY’s Yuna
  16. HOTSHOT’s Ha Sung Woon
  17. Lee Dae Hwi
  18. ITZY’s Yeji
  19. TVXQ’s Yunho
  20. ASTRO’s Cha Eun Woo
  21. ITZY’s Ryujin
  22. Park Ji Hoon
  23. ITZY’s Chaeryeong
  24. TWICE’s Tzuyu
  25. TWICE’s Momo
  26. GFRIEND’s SinB
  27. GFRIEND’s Sowon
  28. WJSN (Cosmic Girls)’s Xuan Yi
  29. NU’EST’s Minhyun
  30. BLACKPINK’s Jisoo

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