March Boy Group Brand Reputation Rankings Revealed
The Korean Business Research Institute has released brand reputation rankings for male idol groups for the month of March!
The rankings are determined every month by analyzing consumer participation, media coverage, interaction, and community indexes of various boy groups. This month’s figures are based on big data collected from February 7 to March 8.
BTS came in first place on the rankings for their tenth consecutive month, scoring a total brand reputation index of 16,364,102. High-ranking phrases in the group’s keyword analysis included “I love you,” “Thank you,” and “Set a new record,” and keywords most-associated with the group included “Wembley,” “Concert,” and “TXT.”
SEVENTEEN maintained their second place position for the second month, with a brand reputation index of 5,557,662. They were followed by rookie boy group TXT, who made their debut on the rankings in third place with a total index of 5,088,657.
Fourth and fifth place went to EXO and NU’EST, who scored brand reputation indexes of 4,440,420 and 3,998,277 respectively.
Check out this month’s top 30 below!
- MONSTA X
- The Boyz
- Super Junior
- Block B
- Stray Kids