April Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 521 boy group members, using big data collected from March 18 to April 19.

BTS dominated this month’s list, with all seven members of the group ranking within the top 10. Jimin and V both maintained their spots at the top of the rankings, claiming No. 1 and No. 2 respectively for the fourth consecutive month.

Jimin scored a total brand reputation index of 12,655,684 for April, marking a 21.46 percent increase in his score since last month. High-ranking phrases in his keyword analysis included “donation,” “hair,” and “smile,” while his highest-ranking related terms included “cool,” “perfect,” and “beautiful.” The idol’s positivity-negativity analysis also revealed a score of 92.00 percent positive reactions.

V scored a total brand reputation index of 10,880,408 for the month, marking a 23.56 percent increase in his score since March.

Meanwhile, Jungkook rose to third place this month after enjoying a 29.66 percent rise in his score since March. The idol’s total brand reputation index came out to 9,769,103 for April.

Check out this month’s top 30 below!

  1. BTS’s Jimin
  2. BTS’s V
  3. BTS’s Jungkook
  4. BTS’s Jin
  5. BTS’s RM
  6. BTS’s J-Hope
  7. EXO’s Xiumin
  8. EXO’s Chen
  9. BTS’ Suga
  10. ASTRO’s Cha Eun Woo
  11. NU’EST’s Minhyun
  12. HOTSHOT’s Ha Sung Woon
  13. Block B’s P.O
  14. PENTAGON’s Hui
  15. MONSTA X’s Shownu
  16. EXO’s Baekhyun
  17. EXO’s Kai
  18. Shinhwa’s Lee Min Woo
  19. Shinhwa’s Kim Dong Wan
  20. PENTAGON’s Wooseok
  21. NU’EST’s Ren
  22. PENTAGON’s Jinho
  23. EXO’s Chanyeol
  24. Shinhwa’s Eric
  25. SHINee’s Taemin
  26. JBJ95’s Kenta
  27. SEVENTEEN’s Mingyu
  28. EXO’s Suho
  29. Shinhwa’s Jun Jin
  30. Stray Kids’ Bang Chan

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