April Idol Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from March 25 to April 26.
BTS maintained their position at the top of the rankings this month with a staggeringly high brand reputation index of 26,717,936. High-ranking phrases in the group’s keyword analysis included “Boy With Luv,” “Billboard,” and “photo shoot,” while their highest-ranking related terms included “perfect,” “happy,” and “new.” BTS’s positivity-negativity analysis also revealed a score of 92.80 percent positive reactions.
BLACKPINK also held onto their spot at No. 2 on the list with a total brand reputation index of 14,274,501 for April.
Meanwhile, IZ*ONE rose to No. 3 in the rankings this month with a brand reputation index of 9,322,248, marking an impressive 94.53 percent increase in their score since March.
Check out the top 30 for this month below!
- Red Velvet
- Girls’ Generation
- Stray Kids
- Super Junior
- Oh My Girl
- MONSTA X
- WJSN (Cosmic Girls)