BLACKPINK has hit a new milestone in record time!

On June 7 at approximately 3:53 p.m. KST, the music video for “Kill This Love” reached 400 million views. As the video was released at midnight KST on April 5, it was able to achieve in feat in approximately 63 days and 16 hours, or in around 2 months and 2 days.

This means that BLACKPINK has broken their own record and “Kill This Love” is now the fastest K-pop group music video to reach the milestone, breaking their previous record of 112 days set by “DDU-DU DDU-DU.” “Kill This Love” is now BLACKPINK’s fourth music video to reach 400 million views, following “As If It’s Your Last,” “DDU DU DDU DU,” and “BOOMBAYAH.”

Congratulations to BLACKPINK on the amazing achievement! Why not celebrate by rewatching “Kill This Love”?

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