June Movie Star Brand Reputation Rankings Announced

Jun 29, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from May 27 to June 28.

The cast of director Bong Joon Ho’s new film “Parasite,” which recently made history as the first Korean movie ever to win the prestigious Palme d’Or at the Cannes Film Festival, dominated this month’s rankings. Six of the top 10 spots on the list went to the stars of “Parasite,” with Song Kang Ho and Choi Woo Shik topping the rankings at No. 1 and No. 2 respectively. Lee Sun Gyun came in at No. 4 for June, followed by Park So Dam at No. 5, Jo Yeo Jeong at No. 6, and Lee Jung Eun at No. 8.

Song Kang Ho earned a total brand reputation index of 9,400,269 for the month, while his co-star Choi Woo Shik scored a total index of 6,990,409. High-ranking phrases in Song Kang Ho’s keyword analysis included “Parasite,” “Bong Joon Ho,” and “film festival,” while his highest-ranking related terms included “certain,” “trust,” and “transformation.”

Actress Im Soo Jung, who is currently starring in the new tvN drama “Search: WWW,” took third place for the month with a brand reputation index of 6,625,530.

Check out this month’s top 30 below!