July Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular variety shows, using big data collected from June 5 to July 6.

In continuation from last month, MBC’s “I Live Alone” topped the rankings with a brand reputation index of 10,934,189, which is an 9.73 percent increase compared to June. The words “refreshing,” “fun,” and “exciting” showed up in the analysis along with high ranking keywords “[TVXQ’s] Yunho,” “Park Na Rae,” and “Lee Si Eon.”

JTBC’s “Ask Us Anything” came in second place this week as well with a reputation index of 8,599,661 points, marking an increase of 1.48 percent. TV Chosun’s “Wife’s Taste” was ranked third with a brand reputation index of 6,799,863 points, indicating a large increase of 26.18 percent compared to last month.

Check out the top 20 shows for this month below:

1. “I Live Alone”
2. “Ask Us Anything”
3. “Wife’s Taste”
4. “Running Man”
5. “Radio Star”
6. “My Ugly Duckling”
7. “Taste of Dating”
8. “Super Band”
9. “The Return of Superman”
10. “Kang’s Kitchen”
11. “Baek Jong Won’s Alley Restaurant”
12. “The King of Mask Singer”
13. “Same Bed, Different Dreams”
14. “Law of the Jungle”
15. “Hello Counselor”
16. “Happy Together”
17. “The Manager”
18. “Idol Room”
19. “Flaming Youth”
20. “Immortal Songs”

Watch the latest episode of “I Live Alone” with English subtitles below:

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