August Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 527 boy group members, using big data collected from July 15 to August 16.

BTS swept the top three spots on this month’s list, with Jimin, V, and Jungkook coming in at No. 1, No. 2, and No. 3 respectively. Jimin topped the rankings for the eighth consecutive month, scoring a total brand reputation index of 9,076,953 for August.

High-ranking phrases in Jimin’s keyword analysis included “ARMY,” “fan club,” and “break,” while his highest-ranking related terms included “sexy,” “record,” and “donate.” His positivity-negativity analysis also revealed a score of 85.59 percent positive reactions.

V rose to second place on the list after his brand reputation index increased by an impressive 53.32 percent to 8,012,641 for August, while Jungkook claimed third place with an index of 6,449,652.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. BTS’s V
  3. BTS’s Jungkook
  4. ASTRO’s Cha Eun Woo
  5. BTS’s Jin
  6. EXO’s Baekhyun
  7. EXO’s Chanyeol
  8. HOTSHOT’s Ha Sung Woon
  9. EXO’s Sehun
  10. PENTAGON’s Hui
  11. NU’EST’s Minhyun
  12. BTS’ Suga
  13. BTS’s RM
  14. BTS’s J-Hope
  15. WINNER’s Kim Jin Woo
  16. EXO’s Suho
  17. WINNER’s Song Mino
  18. NCT’s Jaemin
  19. Super Junior’s Kyuhyun
  20. PENTAGON’s Jinho
  21. EXO’s Kai
  22. EXO’s Lay
  23. PENTAGON’s Wooseok
  24. NCT’s Mark
  25. NCT’s Jeno
  26. Shinhwa’s Lee Min Woo
  27. SEVENTEEN’s Jun
  28. PENTAGON’s Kino
  29. PENTAGON’s Shinwon
  30. AB6IX’s Lee Dae Hwi

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