September Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from August 10 to September 11.

MBC’s “I Live Alone” maintained its position at the top of the rankings this month, enjoying a 10.56 percent rise in its brand reputation index for a total score of 10,964,965. High-ranking phrases in the show’s keyword analysis included “thrive,” “prepare,” and “like,” while its highest-ranking related terms included “Lee Si Eon,” “Kian 84,” and “Park Na Rae.”

SBS’s “Wife’s Taste” took second place on the list with a brand reputation index of 9,728,677, while JTBC’s “Camping Club” rose to third place after seeing a 44.61 percent increase in its score. The Fin.K.L members’ reality show scored a total brand reputation index of 8,559,287 for September.

Check out the top 20 for this month below!

  1. “I Live Alone”
  2. “Wife’s Taste”
  3. “Camping Club”
  4. Ask Us Anything
  5. Three Meals a Day
  6. “Taste of Dating”
  7. My Ugly Duckling
  8. “Laborhood on Hire”
  9. Radio Star
  10. Running Man
  11. Little Forest
  12. The Return of Superman
  13. “Same Bed, Different Dreams”
  14. “Baek Jong Won’s Alley Restaurant”
  15. The King of Mask Singer
  16. “Begin Again”
  17. Immortal Songs
  18. “Nationwide Singing Contest”
  19. How Do You Play?
  20. “Carefree Travelers”

Watch the latest episode of “I Live Alone” with English subtitles below!

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