October Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from August 10 to September 11.

MBC’s “I Live Alone” continued its reign at the top of the list this month, enjoying a small increase of 4.55 percent in its brand reputation index for a total score of 11,475,642. High-ranking phrases in the show’s keyword analysis included “Hwasa,” “Kian 84,” and “Henry,” while its highest-ranking related terms included “delightful,” “play an active role,” and “laugh.”

tvN’s new show “Laborhood on Hire” rose to second place in the rankings with a brand reputation index of 8,598,378, while SBS’s “Wife’s Taste” came in third place with a total score of 8,254,183 for October.

Check out this month’s top 20 below!

  1. “I Live Alone”
  2. “Laborhood on Hire”
  3. “Wife’s Taste”
  4. Ask Us Anything
  5. Three Meals a Day
  6. The Return of Superman
  7. Camping Club
  8. Radio Star
  9. My Ugly Duckling
  10. Running Man
  11. The King of Mask Singer
  12. “Same Bed, Different Dreams”
  13. Please Take Care of My Refrigerator
  14. Immortal Songs
  15. “Nationwide Singing Contest”
  16. How Do You Play?
  17. Little Forest
  18. “Carefree Travelers”
  19. The Manager
  20. “Baek Jong Won’s Alley Restaurant”

Watch the latest episode of “I Live Alone” with English subtitles below!

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