October Individual Idol Brand Reputation Rankings Announced

The Korea Business Research Institute has shared the brand reputation rankings for individual idols for the month of October!

The rankings are determined by analyzing the consumer participation, media coverage, interaction, and community awareness indexes of 1,135 idols using big data collected from September 26 to October 27.

BTS’s Jimin continues to top the list for another month, scoring a brand reputation index of 14,715,889, an 11.52 percent rise from the previous month. His keyword analysis showed that high-ranking phrases included “birthday,” “ARMY,” and “photo,” and his highest-ranking related terms included “cute,” “grateful,” and “happy.” His positivity-negativity analysis also revealed a high score of 91.40 percent positive reactions, a rise from the previous month.

Kang Daniel also maintained his position in second place with a brand reputation index of 11,048,414, a 12.39 percent rise from September. Girls’ Generation’s Taeyeon came in third place with 6,777,900, a 64.10 percent increase from the previous month.

MAMAMOO’s Hwasa was in fourth place with an index of 4,407,853 while fifth place went to BTS’s V with a score of 4,103,792.

Check out the top 30 for the month of October below!

  1. BTS’s Jimin
  2. Kang Daniel
  3. Girls’ Generation’s Taeyeon
  4. MAMAMOO’s Hwasa
  5. BTS’s V
  6. HOTSHOT’s Ha Sung Woon
  7. BTS’s Jungkook
  8. EXO’s Kai
  9. EXO’s Baekhyun
  10. EXO’s Chen
  11. AOA’s Seolhyun
  12. (G)I-DLE’s Soojin
  13. BTS’s J-Hope
  14. BTS’s Jin
  15. NU’EST’s Baekho
  16. NU’EST’s Minhyun
  17. (G)I-DLE’s Minnie
  18. Park Ji Hoon
  19. NU’EST’s JR
  20. ASTRO’s Cha Eun Woo
  21. AB6IX’s Lee Dae Hwi
  22. SHINee’s Taemin
  23. NCT’s Taeyong
  24. NCT’s Mark
  25. Girls’ Generation’s YoonA
  26. NU’EST’s Ren
  27. AB6IX’s Park Woo Jin
  28. Super Junior’s Kim Heechul
  29. GFRIEND’s SinB
  30. BTS’s RM

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