November Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from October 2 to November 2.

MBC’s “I Live Alone” continued its reign at the top of the list this month, enjoying a slight increase of 3.24 percent in its brand reputation index for a total score of 11,847,922. High-ranking phrases in the show’s keyword analysis included “Park Na Rae,” “Han Hye Yeon,” and “Kyung Soo Jin,” while its highest-ranking related terms included “unique,” “reveal,” and “welcome.”

JTBC’s “Ask Us Anything” rose to second place with a brand reputation index of 11,533,514 for the month, marking a 40.40 percent rise in its score since October.

Finally, SBS’s “Wife’s Taste” successfully defended its position at third place with a brand reputation index of 7,538,383 for the month.

Check out this month’s top 20 below!

  1. “I Live Alone”
  2. “Ask Us Anything”
  3. “Wife’s Taste”
  4. My Ugly Duckling
  5. Radio Star
  6. The Return of Superman
  7. “Same Bed, Different Dreams”
  8. Please Take Care of My Refrigerator
  9. Running Man
  10. How Do You Play?
  11. “Laborhood on Hire”
  12. “New Journey to the West”
  13. The King of Mask Singer
  14. “Mr. House Husband”
  15. Immortal Songs
  16. Law of the Jungle
  17. “Carefree Travelers”
  18. Three Meals a Day
  19. “Burning Youth”
  20. “Begin Again”

Watch the latest episode of “I Live Alone” with English subtitles below!

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