December Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from November 5 to December 6.

MBC’s “I Live Alone” held onto its spot at the top of the list this month with a brand reputation index of 9,440,426. High-ranking phrases in the show’s keyword analysis included “Henry,” Kian 84,” and “Hwasa,” while its highest-ranking related terms included “delightful,” “funny,” and “refreshing.”

SBS’s “My Ugly Duckling” rose to second place after seeing an impressive 47.92 increase in its score since last month. The show earned a total brand reputation index of 8,980,851 for December.

Finally, JTBC’s “Ask Us Anything” took third place for the month with a brand reputation index of 8,302,157.

Check out the top 20 for this month below!

1. “I Live Alone”
2. “My Ugly Duckling”
3. “Ask Us Anything”
4. “Taste of Dating”
5. “Wife’s Taste”
6. “Happy Together”
7. “Radio Star”
8. “New Journey to the West”
9. “The Return of Superman”
10. “How Do You Play?”
11. “Running Man”
12. “Mr. House Husband”
13. “The King of Mask Singer”
14. “What is Study?”
15. “Carefree Kickers”
16. “Where is My Home”
17. “Same Bed, Different Dreams”
18. “Sugar Man”
19. “Baek Jong Won’s Alley Restaurant”
20. “Voice Queen”

Watch the latest episode of “I Live Alone” below!

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