January Boy Group Member Brand Reputation Rankings Revealed

The Korean Business Research Institute has released brand reputation rankings for individual boy group members for the month of January!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 598 boy group members, using big data collected from December 10, 2019 to January 11, 2020.

BTS’s Jimin ranked first place for the 13th consecutive month with a brand reputation index of 9,287,381, which was a 6.17 percent decrease from the previous month. High-ranking phrases in his keyword analysis included  “Golden Disc,” “Times Square,” and “ARMY,” while his highest-ranking related terms included “handsome,” “sweet,” and “donate.” Jimin’s positivity-negativity analysis also revealed a score of 82.08 percent positive reactions.

BTS’s V rose to second place with a brand reputation index of 6,122,361 this month.

In third place was ASTRO’s Cha Eun Woo, who came in with an index of 5,780,405 for January.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. BTS’s V
  3. ASTRO’s Cha Eun Woo
  4. TVXQ’s Changmin
  5. SF9’s Rowoon
  6. BTS’s Jin
  7. BIGBANG’s G-Dragon
  8. BTS’s Jungkook
  9. BTS’s RM
  10. BTS’s Suga
  11. BTS’s J-Hope
  12. EXO’s Baekhyun
  13. NU’EST’s Minhyun
  14. SF9’s Dawon
  15. CNBLUE’s Jung Yong Hwa
  16. SF9’s Chani
  17. GOT7’s Jinyoung
  18. Super Junior’s Leeteuk
  19. Super Junior’s Kyuhyun
  20. EXO’s Suho
  21. Block B’s Park Kyung
  22. Block B’s P.O
  23. EXO’s Chanyeol
  24. AB6IX’s Lee Dae Hwi
  25. BIGBANG’s Taeyang
  26. EXO’s Kai
  27. WINNER’s Song Mino
  28. SEVENTEEN’s Jun
  29. EXO’s Sehun
  30. NU’EST’s Baekho

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