February Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from January 2 to February 1.

TV Chosun’s “Mister Trot” topped this month’s list with a brand reputation index of 15,507,942, marking a whopping 105.66 increase in its score since January. The show’s highest-ranking related terms included “surpass,” “fever,” and “set a new record,” while its positivity-negativity analysis revealed a high score of 90.51 percent positive reactions.

MBC’s “Home Alone” (“I Live Alone”) took second place in the rankings, enjoying a 27.51 percent rise in its score since last month for a total brand reputation index of 11,241,945.

Finally, JTBC’s “Ask Us Anything” came in third place with a brand reputation index of 8,212,150 for February.

Check out this month’s top 20 below!

  1. “Mister Trot”
  2. “Home Alone”
  3. “Ask Us Anything”
  4. My Ugly Duckling
  5. “Wife’s Taste”
  6. The Return of Superman
  7. Radio Star
  8. “Voice Queen”
  9. “Sugar Man”
  10. Running Man
  11. How Do You Play?
  12. The King of Mask Singer
  13. “Mr. House Husband”
  14. “Taste of Dating”
  15. Happy Together
  16. “Like Likes Like”
  17. “Same Bed, Different Dreams”
  18. “Fun-staurant”
  19. “Baek Jong Won’s Alley Restaurant”
  20. Delicious Rendezvous

Watch the latest episode of “Home Alone” with English subtitles below!

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