GFRIEND Opens Up About Support From Big Hit Entertainment And Bang Shi Hyuk For Comeback

GFRIEND discussed their positive experience working with Big Hit Entertainment and Bang Shi Hyuk on their new album.

On February 3, GFRIEND held a press conference to mark the release of their new mini album “Labyrinth.” As this is the girl group’s first comeback since their agency Source Music was acquired by Big Hit Entertainment, the members received questions on any changes and their experience so far.

When asked how it’s been, Umji explained, “For this album, we received help from Bang Shi Hyuk, as well as Big Hit’s producers and visual producers, on many things like album production, photos, and videos. So it feels like the overall story we’re trying to tell through this album and the content we created have strengthened and become more defined.”

Sowon stated, “We haven’t met Bang Shi Hyuk yet. But he shared kind words with us through the agency staff. He said, ‘GFRIEND has an irreplaceable charm that only GFRIEND has, and I hope we can create more content that highlights that charm,’ and said they would continue to support us both materially and morally. It gives us a lot of strength and motivates us to work harder.”

She also spoke of Bang Shi Hyuk’s participation in their new album as she said, “Bang Shi Hyuk and all the staff members put a lot of effort into our album. He participated in writing lyrics and producing the album, so we could feel his support for us. From the moment we began preparing this album till now, we’ve felt so satisfied and we’re excited for what will come in the future.”

Yuju added, “I feel the same way. We’re grateful to have received so much help, and I think it will help push us to work harder.”

GFRIEND will be making their comeback on February 3 at 6 p.m. KST with mini album “Labyrinth” and title track “Crossroads.” They were originally scheduled to hold a fan showcase at 8 p.m. KST, but it was announced that it will take place without an audience and broadcasted on V Live due to public health concerns as a result of the coronavirus.

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