February Idol Group Brand Reputation Rankings Announced

Feb 22, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from January 20 to February 21.

BTS maintained their position at the top of the list this month with a brand reputation index of 18,056,586, marking a 31.86 percent increase in their score since January.

High-ranking phrases in the group’s keyword analysis included “comeback,” “album,” and “ARMY,” while their highest-ranking related terms included “love,” “special,” and “donate.” BTS’s positivity-negativity analysis also revealed a score of 67.75 percent positive reactions.

GFRIEND rose to second place in the rankings after seeing a 50.14 percent rise in their brand reputation index since last month. The girl group’s total index for February came out to 5,811,904.

Finally, Red Velvet took third place for the month with a brand reputation index of 5,632,442 for February.

Check out this month’s top 30 below!