February Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from January 20 to February 21.

BTS maintained their position at the top of the list this month with a brand reputation index of 18,056,586, marking a 31.86 percent increase in their score since January.

High-ranking phrases in the group’s keyword analysis included “comeback,” “album,” and “ARMY,” while their highest-ranking related terms included “love,” “special,” and “donate.” BTS’s positivity-negativity analysis also revealed a score of 67.75 percent positive reactions.

GFRIEND rose to second place in the rankings after seeing a 50.14 percent rise in their brand reputation index since last month. The girl group’s total index for February came out to 5,811,904.

Finally, Red Velvet took third place for the month with a brand reputation index of 5,632,442 for February.

Check out this month’s top 30 below!

  1. BTS
  2. GFRIEND
  3. Red Velvet
  4. BLACKPINK
  5. (G)I-DLE
  6. IZ*ONE
  7. TWICE
  8. MAMAMOO
  9. EXO
  10. LOONA
  11. SECHSKIES
  12. EVERGLOW
  13. Girls’ Generation
  14. ITZY
  15. Super Junior
  16. SEVENTEEN
  17. Apink
  18. The Boyz
  19. BIGBANG
  20. SHINee
  21. Rocket Punch
  22. NCT
  23. WINNER
  24. APRIL
  25. Oh My Girl
  26. VERIVERY
  27. ANS
  28. PENTAGON
  29. cignature
  30. Cherry Bullet

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