BTS’s “ON” MV Makes Impressive 24-Hour YouTube Debut

BTS’s blockbuster official music video for “ON” has made a big debut on YouTube!

On February 28 at midnight KST, the group released their official MV for the title track “ON” off their album “Map of the Soul: 7.” The album was dropped last week along with a Kinetic Manifesto Film for the track, which focused on BTS’s performance of the song and reached over 43 million views in its first 24 hours last week.

The official MV for “ON” gained an even higher number of views in its first 24 hours on YouTube. At February 29 at midnight KST, the “ON” MV showed in realtime that it surpassed 44.2 million views. The official number following confirmation by YouTube has not been announced.

BTS’s “Boy With Luv” featuring Halsey MV continues to hold the record for the highest ever YouTube 24-hour debut, after racking up 74.6 million views in the first day, according to official numbers.

While the views on “ON” do not break the “Boy With Luv” record, they remain an impressive feat considering changes to YouTube’s guidelines that have seen releases by other big names garnering much lower views than the artists had in the past.

Meanwhile, “#YTBring67MBack” is trending at No. 1 worldwide as BTS’s fans ARMY question why over 67 million views, as fans reportedly saw on a realtime tracker, have not been included in the total count. While the validity of the tracker screenshot that is being shared has not been confirmed, many fans have reported seeing the views on the video decease by the millions.

BTS’s “ON” MV made history by achieving the highest number of views ever for a YouTube premiere (in which viewers watch a new video together at the moment of its release) and also broke the record for fastest MV to reach 10 million views.

Watch “ON” again below!

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