March Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from February 5 to March 6.

TV Chosun’s “Mister Trot” topped this month’s list with a brand reputation index of 29,849,874, marking a whopping 92.48 percent increase in its score since February. The show’s highest-ranking related terms included “record,” “like,” and “thank,” while its positivity-negativity analysis revealed a high score of 93.69 percent positive reactions.

MBC’s “Home Alone” (“I Live Alone”) took second place in the rankings, enjoying a 5.334 percent rise in its score since last month for a total brand reputation index of 11,841,781.

JTBC’s “Ask Us Anything” came in third place with a brand reputation index of 9,869,531, which was a 20.18 percent increase from last month.

Check out this month’s top 30 below!

  1. “Mister Trot”
  2. “Home Alone”
  3. “Ask Us Anything”
  4. “Wife’s Taste”
  5. “My Ugly Duckling”
  6. “Sugar Man”
  7. Radio Star
  8. The Return of Superman
  9. How Do You Play?
  10. Running Man
  11. “Fun-staurant”
  12. The King of Mask Singer
  13. Happy Together
  14. “Mr. House Husband”
  15. Delicious Rendezvous
  16. “Same Bed, Different Dreams”
  17. “Where is My Home”
  18. “Baek Jong Won’s Alley Restaurant”
  19. Taste of Love
  20. “National Singing Contest”
  21. The Manager
  22. “What is Study?”
  23. “Like Likes Like”
  24. Master in the House
  25. Law of the Jungle
  26. Immortal Songs
  27. “Music Love”
  28. “Gag Concert”
  29. “Carefree Kickers”
  30. “Dogs Are Incredible”

Watch the latest episode of “Home Alone” with English subtitles below!

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