May Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from April 30 to May 30.

The stars of JTBC’s smash hit drama “The World of the Married” swept the top three spots on this month’s list, with Kim Hee Ae at No. 1, Han So Hee at No. 2, and Park Hae Joon at No. 3.

Kim Hee Ae scored a total brand reputation index of 8,535,260 for May, while Han So Hee followed close behind with a score of 8,346,968. Finally, Park Hae Joon earned a total index of 5,658,462 for the month.

High-ranking phrases in Kim Hee Ae’s keyword analysis included “The World of the Married,” “ratings,” and “Park Hae Joon,” while her highest-ranking related terms included “pour out,” “relate,” and “sympathize.” The actress’s positivity-negativity analysis revealed a score of 83.09 positive reactions.

Check out the top 30 for this month below!

  1. Kim Hee Ae
  2. Han So Hee
  3. Park Hae Joon
  4. Jo Jung Suk
  5. Yoo Yeon Seok
  6. Lee Min Ho
  7. Jeon Mi Do
  8. Jung Kyung Ho
  9. Kim Go Eun
  10. Park Hae Jin
  11. BTOB’s Yook Sungjae
  12. Kim Dae Myung
  13. Jang Nara
  14. Yoo In Young
  15. Park Sun Young
  16. Woo Do Hwan
  17. Han Ji Eun
  18. Kim Young Min
  19. Hwang Jung Eum
  20. Jung So Min
  21. Kim Eung Soo
  22. Lee Bo Young
  23. Choi Kang Hee
  24. Yoo Ji Tae
  25. Lee Min Jung
  26. Park Ha Na
  27. Shin Ha Kyun
  28. Go Joon
  29. Lee Sang Yeob
  30. Jeon So Nee

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