June Boy Group Brand Reputation Rankings Announced

Jun 13, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from May 12 to June 12.

BTS topped the list for the 25th consecutive month with a brand reputation index of 8,562,921 for June. High-ranking phrases in the group’s keyword analysis included “Billboard,” “YouTube,” and “7th anniversary,” while their highest-ranking related terms included “congratulate,” “apologize,” and “donate.” BTS’s positivity-negativity analysis revealed a score of 69.05 percent positive reactions.

NCT rose to second place in this month’s rankings with a brand reputation index of 2,674,099, marking a 17.38 percent increase in their score since May.

Finally, EXO held onto their spot at a close third with a brand reputation index of 2,611,909 for June.

Check out the top 30 for this month below!